ADVANCED QUESTION TYPES

More ways to ask.
More room to discover.

MaxDiff, conjoint, ranking, and the details in between. Bring your questionnaire. Questra handles the programming in your survey platform.

BUILT INTO INITIAL PROGRAMMING

The question types.
And everything around them.

In your questionnaire? In your survey.

Choices & open ends

Single select · Multi select · Open text

Grids & prioritization

Matrices · Scales · Rankings

Advanced research

MaxDiff · Conjoint · Design sets

Logic & personalization

Skip logic · Piping · Loops

Rules & study control

Validation · Randomization · Quotas

Content & media

Images · Audio · Video

Explore the full support list

Choices & open ends

  • Single-select questions
  • Multiple-select questions
  • Short text & paragraph responses
  • Numeric, integer & date inputs
  • Repeated text & numeric fields
  • Other-specify answers
  • Exclusive answers & opt-outs

Grids & prioritization

  • Single-select matrices
  • Multi-select matrices
  • Rating & agreement scales
  • Numeric & boolean grids
  • Constant-sum allocations
  • Running totals / autosum
  • Full & partial ranking
  • Card sorting into categories

Advanced research

  • MaxDiff / best–worst tasks
  • Choice-based conjoint / DCM
  • Multi-task experimental designs
  • Attribute & profile combinations
  • Design-file task assignments
  • Repeated tasks & study blocks

Logic & personalization

  • Screeners & terminations
  • Conditional display & skip logic
  • Answer & text piping
  • Carry-forward answer lists
  • Loops & repeated sections
  • Computed values & hidden variables
  • Conditional answer pre-filling
  • Lookup tables & dynamic content

Rules & study control

  • Required & optional responses
  • Minimum / maximum selections
  • Numeric ranges & input formats
  • Cross-question validation
  • Answer randomization & rotation
  • Anchored answers & grouped choices
  • Block randomization & assignment
  • Quotas & sample allocation
  • URL parameters & respondent IDs

Content & media

  • Introduction & instruction screens
  • Images & visual stimuli
  • Audio & video stimuli
  • Video responses
  • Text highlighting / hot text
  • Supporting files & reusable lists

Support varies by platform. Find yours MaxDiff & conjoint use your supplied design.

GO FURTHER WITH THE AI COPILOT

Your idea isn’t on the list?
Bring it anyway.

The AI copilot can work beyond initial programming to build the experience your study needs. Describe a custom interaction, refine an existing question, or bring your own component.

With fine tuning, your components become a reusable starting point. Your brand, your behavior, your way of asking.

Explore custom components & fine tuning
YOUR NEXT QUESTION

Make it
your own.

Your interactionYour designYour component
Meet your AI copilot

The practical details.

Does Questra create the experimental design?

This workflow programs the research design you supply. Bring the MaxDiff or conjoint task design, attributes, levels, and instructions your study needs. Experimental design and methodological validation remain separate research decisions.

Are the same question types available on every platform?

Question types, delivery formats, and runtime behavior vary by platform. Questra programs for your selected destination; review platform-specific requirements and the resulting survey before fielding.

Can we reuse a custom question implementation?

Fine-tuning templates can supply your reusable components, instructions, and supporting files. Use an existing implementation as the foundation, then provide the content and parameters for each study.

What if a question type is not in the initial programming list?

Work with the AI copilot to extend or edit the survey in your platform. Describe the custom behavior you need, or use fine tuning to supply reusable components and instructions. This work goes beyond the built-in initial programming catalogue and depends on the capabilities of your destination platform.

A NEW PACE FOR RESEARCH

Bring your most
ambitious questionnaire.

Start programming

Already have a design? You’re ready to start.