From Word questionnaire to Qualtrics survey.
Keep the document your researchers and clients already use. Questra reads the questionnaire, programs for Qualtrics, and gives you a QSF to import into your account.
THE QUESTIONNAIRE
“Ask current customers about their product. Skip everyone else to Q5. Store the customer segment for analysis.”
In Qualtrics
A customer question block, a Survey Flow branch, and an Embedded Data field. Your research instructions become a survey you can review and field in Qualtrics.
From instructions to a checked survey.
- 01
Upload the questionnaire you have.
Bring your Word file, answer lists, and supporting material. Keep your headings, tables, and programming shorthand. Include intended branches, piping references, and variable codes.
Explore flexible questionnaire import - 02
Resolve the research intent.
If “skip ahead” has no destination, clarify it before programming. Questra uses your questionnaire and decisions to build the questions, blocks, Survey Flow branches, and Embedded Data.
See questionnaire review - 03
Download and import the QSF.
Questra produces the Qualtrics survey definition. Import the QSF into Qualtrics and inspect the result in your account. Live Qualtrics previews are not yet available inside Questra.
See the Qualtrics workflow - 04
Preview and test before fieldwork.
Walk through screeners, branches, piped text, and answer rules in Qualtrics. Share a reachable test URL with independent Link Testing for browser checks; continuous Qualtrics browser testing is not yet available in Questra.
Use the survey QA checklist
Your questionnaire. Your Qualtrics account.
Keep distribution, branding, and reporting in the platform your team knows.