Brand choice study.docx
What makes a brand
worth choosing?
Northstar / Harbor / Daybreak / None of these
Randomize brands. Keep “None” last and exclusive.Your research intent stays intact.
A NEW PACE FOR YOUR RESEARCH
You design the study. You decide when it moves. Turn your questionnaire into a survey in minutes, make changes yourself, and review AI-suggested fixes—all without writing code.
Start your surveyYour existing survey platform. Your own schedule.Bring the document you already have.
AI turns test findings into fixes for you to review.
From your next question to your first respondent.
01 / START WITH WHAT YOU HAVE
A client’s Word document. Your team’s spreadsheet. Keep the file and structure you already use.
Questions, notes, logic, and instructions. No special syntax to learn or rigid template to fill.
Brand choice study.docx
Northstar / Harbor / Daybreak / None of these
Randomize brands. Keep “None” last and exclusive.Your research intent stays intact.
02 / KEEP THE STUDY IN YOUR HANDS
Adjust the wording. Refine the audience. Add an option. Tell the agent what you need and keep your study moving.
Explore easy revisionsYour research decisions. Put into action by Questra.
03 / SUGGESTIONS, NOT JUST PROBLEMS
Automated link tests check the respondent experience against your questionnaire. When something doesn’t match, AI suggests the survey changes to put it right. Review and apply—no code diagnosis required.
Explore AI suggestionsContinuous link testing uses a supported platform connection. See platform capabilities
How often did you buy coffee in the past seven days?
How often do you buy coffee in a typical week?
Your survey platforms. One familiar workflow.
Private platform? We build custom integrations.A FEW GOOD QUESTIONS
No. Upload your questionnaire and Questra handles the initial programming, including logic, piping, and advanced question types. You can request changes in plain language or upload a revised questionnaire.
No. Questra programs for Decipher, ConfirmIt, Qualtrics, and Alchemer. Your survey runs in your survey platform. Custom integrations are available for private platforms.
With Survey Programming, continuous testing and code review feed AI suggestions. You can review the proposed changes and apply them to your survey. Independent Link Testing provides findings and evidence for surveys programmed elsewhere.